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As an end user, usually at the point of registration, having to provide your entire life history, you begin to question, how desperately you need WiFi access?
Or, when so many people are connected, to an underperforming, free to access service, that is so glitchy and slow, it is barely fit for purpose.
In the commercial world, for example, as a Holiday Park owner or operator, it is when negative reviews or how customers rate their stay, and even base their decision to book, is entirely down to comments on the poor quality of or the slow speed of WiFi.
Some Holiday Parks, Hotels and other Leisure attractions are contracted to schemes, where their site receives free WiFi, or rather the infrastructure to deliver that service, and the provider charges their guests directly or passes off a nominal revenue share.
A good deal for some, especially if occupancy numbers are lower, than they should be.
However, if fully booked, as many Holiday Parks have been, bandwidth or capacity is likely to be maxed out, whilst providers are making a big return. Likely, without too much thought to upgrading services, potentially leading to negative reviews.
Many of these providers charge on a per connected device basis, which falls way short of the numbers now needed by families, or on a bandwidth usage basis, which is likely to be exceeded, even when it is on a daily, week, 28 days or longer. Our recommendation, is to invest in a fully Managed Service with Professional installation and delivery, using the latest WiFi 6 capable equipment, along with the fastest uplinks available.
Whether you choose to monetise your investment, by charging guests, or offering a super-fast Free service, is up to the business in question, we know the reviews and returns will be excellent.
To achieve this, it starts with booking a ‘WiFi Health Check’ site survey, chargeable, and normally refunded against the overall project cost, if you choose to work with us at Digital Air Wireless. The leisure industry must provide good quality WiFi services to remain competitive, continually review and reinvest, otherwise will be left behind, like the equivalent of a slow dial-up Internet service when always on, super-fast broadband was first available.
‘Demand for more, faster, everywhere, and for little or nothing will not diminish.’
Fortunately, as each WiFi standard evolves, the capability of delivery, at greater speeds to a larger number jumps forward every few years.
What version is your WiFi? Don’t get stuck in the dark ages of dial-up, even if free.